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Events Table Set Up

The Business of Events 

This eight-week workshop-style course provides foundational knowledge of running a successful events and events planning business. The course covers key business areas, i.e. business planning, financial management, sales and marketing, client management, human resources, and business governance. The skills we share have been gained from our entrepreneurial experience of running a successful leading events planning brand, Waridi Events Limited.

The course is a two-month well-structured course delivered through physical lectures and group coaching sessions. Throughout the course, we will guide you to work on various aspects of your business through an activity workbook that helps you implement the knowledge and skills gained practically into your business.


Each course module tackles one aspect of running and managing an event business. At the end of your training, you will receive a certificate and an easy to execute business plan for your business. This course is ideal for an event startup or anyone who wants to gain the skills to run an event business.


In this course you will learn how to:

  • Assess your current business performance and identify areas of improvement.

  • Create simple, effective and measurable goals for your business.

  • Manage your business cashflows, increase your business profitability and price your services and products correctly.

  • Create a brand that speaks to your ideal customer.

  • Market your business.

  • Set up systems that allow you to gain your freedom as an entrepreneur

  • Manage business risk and create contracts for your business

  • Develop your client relationships

  • Hire and effectively manage your team

  • Build a board of advisors & mentors

Module Details 

Module 1: Assessing your business

  • Perform an audit on your business and see how your business is currently performing

Module 2:  Planning for your event business

  • Business vision & mission

  • Creating a business strategy 

  • Developing business goals & objectives

  • Creating your business goals dashboard


Module 3: Managing your business finances

  • Reading financial statements

  • Contingency financial planning

  • Cashflows, profits and business expenses

  • Pricing for event service/ product

  • Business budgeting & forecasting

  • Creating accounting systems

  • Taxes and your event business


Module 4: Marketing your event business

  • Developing your customer target audience

  • Creating your business brand

  • Creating a marketing action plan

  • Packaging your event service & product

Module 5: How to run and manage your event business

  • Setting up simple business systems & process flows

  • Automating your business

  • Creating valuable reports for your business

  • Project management

  • Creating vendor, employee and client contracts

Module 6: Client management

  • Creating client proposals

  • Delivering your product/ service to clients

  • Measuring client satisfaction

  • How to deal with client conflict

Module 7: How to hire for your business

  • How to create an effective organisational chart

  • Creating job descriptions

  • Salary planning

  • Hiring for your business

  • Managing your team ( performance management, employee training)

Module 8: Accountability for your business

  • Setting up a board of advisors/ directors and mentors for your business


1. What certificate will I get after the training?
 At the end of the training, you will get a certificate of completion that will confirm that you attended the 



2. How do I enroll in the course?
 Submit your details in the course enrollment form and our team will give you a call and instruct you on 

 the next steps you can also send us an email at or call us on 0708-071871.

3. How do I make payment for the course.
You can make payment for the course via mpesa, credit card, or debit card. The payment details will be provided in an invoice once your enrollment process is complete.

4. How long is the course?
The course takes a total of eight weeks. You will be required to a physical class every Thursday from 10:00 am -12:00 pm at our training center at iHit- Dennis Pritt Road ( Former Iranian Embassy)

5. Who is this course for?
This course is ideal for anyone interested in starting a business in events or currently running an event startup.

6. How do I contact you? To speak to a member of our team you can call us on +254-708071871 or email us at

The Business Of Events Course enrollment form

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Course Overview: Course Overview
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