Customer retention for
Event Businesses
Course

In life, it is impossible to track that which is not measured. Just as a business keeps tabs on revenue, expenses and profit, it is just as important to track customers and their behaviour, as this has a direct impact on how the business performs both now and in the future. 

Loyal customers are the lifeblood of any business. A sharp focus on your customer base is therefore necessary so as to: 

​

• Support long-term business growth and success, in terms of revenue and profit.

• Save resources (time and money) by reducing the impact of customer loss and negative experiences.

• Inspire customers to give repeat business and positively advocate your business to their friends and family.

• Make your business more competitive and differentiated from other service providers.

​

The overall objective of this course is to empower business owners on the know-how to: 

• Strike a healthy balance between acquisition (getting new customers) and retention (keeping them)

• Transform customers into loyal fans who give repeat business and refer potential customers

 

This course is ideal for an event startup, businesses in the events or hospitality space, or anyone who needs to sharpen their customer focus and grow their business

 

This course will therefore empower you on how to:

​

• This course will therefore empower you on how to:

• Strike a healthy balance between customer acquisition (i.e., focus on new customers) and customer retention (i.e., keeping them).

• Drive loyalty and encourage repeat business following the customer's first interaction with your business.

• Deliver exceptional experience that transforms customers into loyal fans of your business.

• Ensure your customers have a positive interaction with your business, across all touch-points.

• Personalise your communication and interactions with customers. 

• Use the Customer Service Charter as a blueprint on how to best handle customers.

• Align well with customers' needs and go beyond, by exceeding their expectations.

• Map and develop a smooth Customer Journey that will make customer interactions enjoyable and memorable. 

• Encourage customers to choose your business rather than your competitors through a winning Value Proposition. 

• Boost slow business seasons and capitalise peak events and seasons through the Retention and Communication Plan.

• Track progress of the retention strategy by leveraging data and information.

​

​This workshop will practically empower you on how to build and sustain a healthy base of loyal customers. Each module tackles key aspects of customer retention, culminating in several course deliverables that will enable you practically implement the learnings in your business. 

​